If by some chance you’ve missed the media saturation of Marvel’s next blockbuster, “Guardians of The Galaxy” (GOTG), please note that last night in its advanced showing it took in almost $12 million dollars. More than most every other supposed blockbuster this summer and a terrific showing for a movie featuring a walking tree and a talking raccoon that is neither animated nor includes characters belting out ballads.
I’ve believed from the instant this project had a little head of steam that it would be a proven winner. It’s expected to take in between $65 and $75 million this weekend. That will only be the beginning. People are hungry for a really fun outer space adventure like GOTG. “Star Wars” came out 37 years ago and “Raiders of the Lost Ark” (not set in outer space, but great fun here on Earth) is about 35 years old. Mix liberal dashes of those films with “Firefly” and you aren’t even close to the purported magic of GOTG.
92% of the critics polled on Rotten Tomatoes have given the film a “Certified Fresh” rating and just about all the paying audience (a whopping 96%) loves it. This is all the more remarkable because the other highly rated action films out this year (“Dawn of the Planet of the Apes”, “Captain America: The Winter Soldier” and “X-Men: Days of Future Past”) were all sequels with solid fan bases to fill their coffers.
It seems Marvel can do no wrong lately. So just how smart an investment was it for Disney to buy Marvel? Those executives are laughing all the way to their banks. And this “little space saga that could” is going to make them all the richer and deservedly so.
My now easy prediction without even seeing the film yet: GOTG will be revered as a fun classic for future generations. Not a piece of great artistic merit, but something that does what the best action movies do. It gives you escapist amusement, super eye candy and manages it with a real heart and what could be better than that?